Myrtle Trading Co. is a native botanicals company that’s 100 per cent Australian-owned, grown and operated. Based in the Northern Rivers in New South Wales, the company recently won Outstanding Start-Up in the 2021 NSW Regional Business Awards.

I was approached by the team to write a press release promoting their nomination as a finalist for the award. Subsequently, they asked me to write web copy for their new website using a tone of voice that clearly communicated their mission and values.

Villea is a boutique development of sixty-nine gorgeous beachside residences in Palm Beach, Queensland, by prestigious Sydney developer Abadeen Group.

My brief was to write the copy for the luxury print brochure and headlines and short sales copy for the decals and poster boards used on the windows and walls of the onsite sales office.

Glass Warehouse is one of America’s leading stockists of frameless glass shower enclosures, contemporary mirrors, and mirror cabinets. Their point of difference in the industry is that they design and manufacture all their own products.

The company got in touch wanting search-optimised content for their new website. The project included product naming and writing web copy, product descriptions and banner ads to promote their mirrors on Wayfair and Home Depot in the US and Canada.

Union is a collection of ten beautiful new residences located in Taringa, a leafy inner-city suburb in Brisbane.

My brief was to write website and brochure copy for the townhome development, dialling up the architectural design and future prospects of the new lifestyle precinct in neighbouring Toowong. Early results show high demand for these unique properties.

Ed Silk Real Estate is one of the most successful independent boutique property agencies in Byron Bay.

Ed got in touch because he wanted to build upon his brand as an expert in his field. We worked together to develop an authentic brand strategy that he felt accurately represented his skills and values.

I went on to reinforce all aspects of Ed’s personal brand through his comms. This included writing search-friendly blogs, brochures, web copy, eDMs, social posts, and more. The result has been a significant lift in engagement, together with positive feedback from industry peers.

Civil Consult is a boutique engineering consultancy specialising in geotechnical and structural design for the residential and commercial construction industry. They are also contractors for the Australian government.

Civil Consult is a leader in its field, providing clients with cost-effective engineering solutions tailored to their requirements.

I was briefed to write search-friendly content for the new website to enhance online visibility. On top of that, I wrote case studies about some of their most recent engineering projects, which helped maximise their audience and improve SEO rankings.

Clearwater Portfolio Management is a boutique investment company based in Byron Bay. I was contacted by the CEO, who asked me to review the existing website copy and provide feedback on the customer journey.

As a result of my comments, I was briefed to rewrite the web content using language that would resonate with the target audience. In addition, I ensured the website was easy to navigate and the brand messaging was on point. I also took care to explain complex financial jargon in clear and simple terms that anyone could understand.

Over the last few years, I have written finance blogs, educational content, monthly market updates, and marketing emails.

Breen & Co is a Brisbane-based independent buyers’ agency specialising in helping clients in Brisbane, the Sunshine Coast, and the Gold Coast achieve their property goals.

My brief was to write SEO-friendly web content using language that connected with the target audience and reflected the business owner’s personality and communication style.