Octaspring® by Dormeo is an award-winning, aerospace technology that takes the support of a pocket spring and the comfort of memory foam and combines them to create a 5-star sleep experience.

I worked with the UK based team to launch a test campaign in the Australian market. This project involved consulting on the transcreation of UK comms, writing web copy, product descriptions, 60-second TV ads, print ads and advertorials that featured in the Sunday papers. I also designed and wrote copy for magazine inserts and used customer feedback to improve messaging throughout the customer journey.

A favourite of filmmakers and film lovers alike, the Byron Bay International Film Festival has been a highlight in the Northern Rivers arts scene since 2006. Fusing artistry, entertainment and innovation, the Festival aims to enhance our worldview and encourage social dialogue through the power of storytelling.

I worked with the team writing marketing emails for the launch of Co_Lab Create – a sell-out weekend of events, workshops and masterclasses targeting the growing Virtual Reality (VR) and Augmented Reality (AR) sector. I’ve also written web copy and film reviews for local newspapers and magazines – check them out here.

Century Mail offers a range of health and lifestyle products specifically selected to help make everyday life a little easier for the growing seniors market. With a real focus on “test and learn” all comms produced for this company are rigorously measured and continually optimised.

I have written high converting marketing copy for all channels including sales emails, direct marketing campaigns, print ads, web copy, product descriptions, banner ads, telesales upsell scripts and more. Additionally, all advertising copy for therapeutic products has to adhere to the strict guidelines of the Therapeutic Goods Association while still achieving strong results.

Goodstart Early Learning Centres are Australian owned, not-for-profit, and can be found in every state across the country. Goodstart’s mission is to lay the foundation for better lives through great early learning experiences.

I was asked to sub-edit a series of articles that focussed on how the teachers at Goodstart put the Reggio Emilia philosophy of teaching into practice in their day-to-day interactions with the children. The articles featured in their internal comms.