Myrtle Trading Co. is a native botanicals company that’s 100 per cent Australian-owned, grown and operated. Based in the Northern Rivers in New South Wales, the company recently won Outstanding Start-Up in the 2021 NSW Regional Business Awards.

I was approached by the team to write a press release promoting their nomination as a finalist for the award. Subsequently, they asked me to write web copy for their new website using a tone of voice that clearly communicated their mission and values.