Clearwater Portfolio Management is a boutique investment company based in Byron Bay. I was contacted by the CEO, who asked me to review the existing website copy and provide feedback on the customer journey.

As a result of my comments, I was briefed to rewrite the web content using language that would resonate with the target audience. In addition, I ensured the website was easy to navigate and the brand messaging was on point. I also took care to explain complex financial jargon in clear and simple terms that anyone could understand.

Over the last few years, I have written finance blogs, educational content, monthly market updates, and marketing emails.