Have you spent a small fortune on an impressive looking corporate brochure only to find it’s not generating new business? And do you think the reason it failed is because print has had its day? It’s not that. Print still has its place. And it’s......
When you’re writing search-optimised copy for your website, every word counts. Keywords are as important as they ever were, but there’s a crucial difference. In the old days, Google didn’t penalise keyword stuffing. But today, it does. Google rewards websites for many things, but......
Lead nurturing emails are the perfect way to create an ongoing conversation with your leads. They can build loyalty and play an essential role in guiding prospective customers through the sales funnel. And as email marketing technology evolves, there are an increasing amount of......
When you think of direct response copywriting, you probably think of the super hard sell, American school of direct response: incredibly long sales letters, a generous amount of bold or italics (or possibly both), and a heavy use of the P.S. There’s a good......
Are you ready to create a buyer persona for your business but you’re not sure where to start? Or are you asking yourself, “What’s a buyer persona?” Either way, if you want to take your marketing to the next level, this post is for you...
“Scannability” is all about grabbing your reader’s attention. And when your readers are online, their attention span is short, scanning for information rather than reading each word...
Who doesn’t love a great story? We’ve been listening to them and telling them all our lives. It’s the way lessons are learned, and wisdom is passed down through the generations...