Octaspring® by Dormeo is an award-winning, aerospace technology that takes the support of a pocket spring and the comfort of memory foam and combines them to create a 5-star sleep experience.

I worked with the UK based team to launch a test campaign in the Australian market. This project involved consulting on the transcreation of UK comms, writing web copy, product descriptions, 60-second TV ads, print ads and advertorials that featured in the Sunday papers. I also designed and wrote copy for magazine inserts and used customer feedback to improve messaging throughout the customer journey.