Home Halo is a simple parental internet control system designed to protect your family from unsuitable content, making sure your kids get the best out of their time online.

I was briefed to review and improve the marketing comms and web copy which were too feature-focused and used technical terms and images that could put non-techy people off buying the product.

I re-wrote the copy, making sure it addressed the emotional benefits of the product and made recommendations to use non-technical images to illustrate how the product works. Response rates lifted immediately.