Copywriting Archives - Page 2 of 3 - Suzanne Donovan Copywriter
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Sunglass Fix

Sunglass Fix

 

Sunglass Fix is a global leader in precision cut replacement sunglass lenses. They’re a sustainable, ethical company that won the Premier’s NSW Export Awards in 2022. On top of that, they’re fully signed up to 1% for the Planet.

 

The marketing team from Sunglass Fix got in touch and asked me to write SEO-optimised blog articles and product descriptions for technical brochures. I also wrote new copy for some of their web pages.

 

Local Web

Local Web

 

Local Web is a digital marketing company specialising in helping small to medium-sized businesses get more customers. Over the last decade, they’ve built their brand by offering an honest and transparent service that delivers successful marketing strategies tailored to their clients’ needs.

 

My brief was to write new site content that demystified the key digital marketing platforms using simple, easy-to-understand language. In addition, the content needed to clearly communicate that clients can use Local Web to look after just one aspect of their digital marketing or to manage the whole lot.

 

The launch of the new website has led to an increase in visitors completing the online form, resulting in a significant lift in conversions.

 

Merthyr Law

Merthyr Law

 

Merthyr Law is a family-run business that really cares about its clients’ well-being.

 

I was briefed to rewrite the website copy, ensuring I dialled up their relationship-driven approach.

 

Ultimately, the company wanted any website visitor to understand that if they chose Merthyr Law to look after their legal matters, they’d experience an unbeatable level of customer care.

 

Aluna, Rochedale

Aluna, Rochedale

 

Aluna is the second phase of the Solaris townhome development in Rochedale, Queensland.

 

I was briefed to write the brochure copy for this project, highlighting the higher specifications of the new development. In addition, I was asked to promote the connectivity and walkability of the neighbourhood alongside the community’s pocket parks, lifestyle hub and proximity to the brand-new shopping complex.

 

Edmonds Conveyancing

Edmonds Conveyancing

 

Edmonds Conveyancing offers expert conveyancing services to people buying and selling property throughout New South Wales. It’s a local business that’s been operating since 2006 and is well-known in the local community for delivering first-rate customer service.

 

I was briefed to write fresh content in the company’s tone of voice, dialling up their flexible approach to doing business.

 

Mirabelle Early Learning

Mirabelle Early Learning

 

Mirabelle Early Learning is a creative early learning environment that follows the Reggio Emilia approach to education.

 

This approach treats each child as competent, curious, and creative. It’s a powerful philosophy that encourages children to follow their interests, which leads to a lifelong love of learning.

 

Team Mirabelle asked me to write search-friendly web copy that would reflect the charm of their graphic design. With this in mind, I wrote the copy using a lighthearted tone of voice, which is both warm and engaging.

Myrtle Trading Co.

Myrtle Trading Co.

 

Myrtle Trading Co. is a native botanicals company that’s 100 per cent Australian-owned, grown and operated. Based in the Northern Rivers in New South Wales, the company recently won Outstanding Start-Up in the 2021 NSW Regional Business Awards.

 

I was approached by the team to write a press release promoting their nomination as a finalist for the award. Subsequently, they asked me to write web copy for their new website using a tone of voice that clearly communicated their mission and values.

 

Villea, Palm Beach

Villea, Palm Beach

 

Villea is a boutique development of sixty-nine gorgeous beachside residences in Palm Beach, Queensland, by prestigious Sydney developer Abadeen Group.

 

My brief was to write the copy for the luxury print brochure and headlines and short sales copy for the decals and poster boards used on the windows and walls of the onsite sales office.

 

Glass Warehouse

Glass Warehouse

 

Glass Warehouse is one of America’s leading stockists of frameless glass shower enclosures, contemporary mirrors, and mirror cabinets. Their point of difference in the industry is that they design and manufacture all their own products.

 

The company got in touch wanting search-optimised content for their new website. The project included product naming and writing web copy, product descriptions and banner ads to promote their mirrors on Wayfair and Home Depot in the US and Canada.

 

Union at Taringa

Union at Taringa

 

Union is a collection of ten beautiful new residences located in Taringa, a leafy inner-city suburb in Brisbane.

 

My brief was to write website and brochure copy for the townhome development, dialling up the architectural design and future prospects of the new lifestyle precinct in neighbouring Toowong. Early results show high demand for these unique properties.