Indigenous Carbon Australia is an Indigenous-led, not-for-profit carbon farming business. Its mission is to help Indigenous landowners set up carbon farming projects so they can produce carbon credits that can then be sold, creating valuable revenue for their communities.

ICA’s CEO asked me to write the content for the new website. This project involved significant research as I needed to fully understand the carbon market before writing about it in clear and straightforward language that anyone could understand.

I’m Learning ACT with Dr Russ Harris is an online course teaching Acceptance and Commitment Therapy to psychology professionals. The course launched in 2016 and has now provided training to more than 60,000 therapists worldwide.

My contribution to this project included writing web copy, marketing emails, video overlay text, navigational copy to direct the student through the online course, FAQs, and using student feedback to improve the user experience.

Home Halo is a simple parental internet control system designed to protect your family from unsuitable content, making sure your kids get the best out of their time online.

I was briefed to review and improve the marketing comms and web copy which were too feature-focused and used technical terms and images that could put non-techy people off buying the product.

I re-wrote the copy, making sure it addressed the emotional benefits of the product and made recommendations to use non-technical images to illustrate how the product works. Response rates lifted immediately.

Union is a collection of ten beautiful new residences located in Taringa, a leafy inner-city suburb in Brisbane.

My brief was to write website and brochure copy for the townhome development, dialling up the architectural design and future prospects of the new lifestyle precinct in neighbouring Toowong. Early results show high demand for these unique properties.

Eucalee is a brand-new master-planned community by Villawood Properties, a company with a reputation for creating sustainable developments that bring people together.

I was asked to write the brochure content for this new land release in Gleneagle, focusing on all the benefits of living in a Villawood community. In addition, I was asked to promote the connectivity of the location and its proximity to Brisbane alongside the benefits of living in the Scenic Rim region, an area famous for its outstanding natural beauty.

A collaboration between well-known Queensland developers Keylin and Kinstone Group, Serenity Reserve offers all the luxuries of a peaceful waterfront lifestyle in a prestigious gated estate on Hope Island.

My brief was to write brochure and web copy that highlighted the liveability of the townhome development. On top of that, the copy also needed to portray a strong sense of place, describing the lifestyle benefits of living beside tranquil waterways, nature reserves and beautifully landscaped private parklands.

Mediascript Express has been providing audio transcription services to a wide range of industries since 1997. Some of their high-profile clients include the BBC, ABC, Amazon, and Wilson Asset Management.

Lauda Studio, a digital marketing company on the Gold Coast, was in the process of building a new website for the company. Their competitor research suggested a strong need to optimise the copy on the new website. As a result, I was briefed to write fresh content for the entire site.

The Oscar is a brand-new development by Brisbane-based company BPG Developments. This boutique collection of residences is located in Scarborough, a tranquil beachside suburb of Redcliffe in South-East Queensland.

My brief was to write the brochure copy for this new apartment build, with a strong focus on Scarborough’s history as one of the area’s first seaside resorts.