Local Web is a digital marketing company specialising in helping small to medium-sized businesses get more customers. Over the last decade, they’ve built their brand by offering an honest and transparent service that delivers successful marketing strategies tailored to their clients’ needs.

My brief was to write new site content that demystified the key digital marketing platforms using simple, easy-to-understand language. In addition, the content needed to clearly communicate that clients can use Local Web to look after just one aspect of their digital marketing or to manage the whole lot.

The launch of the new website has led to an increase in visitors completing the online form, resulting in a significant lift in conversions.